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If you are even remotely connected to the world of Internet Marketing and SEO, you have more than likely heard about Google's Panda Update.  We at SEO Panda are of course thrilled with the name chosen by Google.  However, just as in the case of how Page Rank got its name from Larry Page, one of the founders of Google, Panda got it's name not from the bear but from a top engineer at Google named Navneet Panda.

Blogs remain one of the best ways to get fresh content about your products or services that are a perfect complement to your static web site content.  If you are like many who have chosen Wordpress as their blogging software, your first question after you get a basic understanding of how Wordpress works is: will the search engines find our content?  The typical answer given by most and even the experts will be download certain plugins that will allow you to make your pages search engine f

If you are looking to expand your presence on Facebook, besides paid advertising,  there are not too many options unless you consider the development of custom pages. Facebook pages allow you to create your own custom fan pages that can be accessed via the standard links on the left side of your profile page.  However there continues to considerable confusion about how this works because of recent changes made to Facebook's developer platform.

As part of ACS Group's and its sister company, SEO Panda, commitment to donate 5% of web site monitoring fees to WWF's Save the Giant Panda Campaign,  below is a copy of the certificate of 2010's contribution to this important effort to save this endangered species.  Thanks to all of our SEO web monitoring clients for making this a reality.

If you don't watch late-nite infomercials, you may not be familiar with the origin of the phrase "set-it and forget-it".

Perhaps one of the most valuable tools for evaluating your web marketing efforts is the use of web analytics tools.  One such tool in wide use today is Google Analytics for the primary reason that it is a very powerful and free tool.  Probably the single most underused and misused part of Google Analytics is setting up and using Goals.  Because Google Analytics is a Google product does not mean it only tracks Google searches.  Google Analytics can be used to collect data on all types of web traffic regardless of the source.

Anyone with an email account today gets a barrage of emails offering instant ranking on the top search engines.  Most emails can be eliminated at first glance because they are sent from Gmail, Yahoo or Hotmail accounts with no company website that you can visit to evaluate their claims.  Those are the easy ones to toss into the spam bucket.

ACS Group and now our sister company SEO Panda has been in business a total of 20 years in the IT Industry providing custom software and web site solutions for a wide variety of buinesses and industries.  In that time, a question that many small and medium businesses struggle with is whether to use in-house or outside expertise to get their IT Project completed.

Creating a buzz about your product or service that turns out to be a bummer experience for those that visit your site “high” based on what they read about your company on a social networking site is the equivalent of a buzz kill. The experience leaves a bad taste that lingers. They won’t be coming back and more than likely the end result of the less than 5 seconds they spent on your site will have lasting negative impact.

Many potential clients come to us with sites they have done using Wordpress.  Wordpress which was designed and developed as blogging software has now become the software du jour for building small and medium businesses to develop their company web sites.  Is this a good idea?  In a word, NO.  Wordpress is blogging software not web site development software.  It does a great job at letting you quickly create a blog that supports your web site.  However, the purpose of a blog is to support your web site not replace it.  Wordprss does not provide a complete a