A client of ours recently us how they could improve their web site conversion rates.  They wanted to know how to generate more business from their existing web site traffic.  The most effective and easiest method to do this esp. for small and medium businesses without a web analytics expert on staff is to do A-B Testing using Google Optimizer. It is fairly easy to set up and it's free.  The problem is that this tool is only as good as the amount of effort and thought that is put into its setup and use.

Late last month Microsoft made a big boom on the WWW with the release of its new search engine called Bing.  Bing was begat by Kumo which was begat by Live which was begat by MSN Search.  However Bing is not just your ordinary, everyday search engine, its called a "Decision Engine" by the folks at Redmond. Lets take a closer look at what the differences are between a decision engine and a search engine. 

Microsoft and Yahoo announced recently that they are joining forces in the search engine business by combining the new Bing search engine with the Yahoo name and advertising presence.  Yahoo stock drops in value.  Steve Ballmer, CEO of Microsoft, tells a group of financial analysts that "nobody gets it" in terms of how great this deal is for Yahoo.  According to Ballmer, Yahoo will be able to generate its advertising revenue without any cost to them because Microsoft will how be paying for all of the costs associated with developing and operating the Yahoo search engine.  So that means in

The Internet is a jungle of text and graphics and your business must somehow survive and thrive in this brave new world.  Web Site visitors are the grazers in this new information landscape.  Get enough grazers to visit your patch of grass and before you know they are producing bread and butter for you.
 

Have you upgraded your Google Analytics tracking code to the new ga.js versus the older urchin.js code? Just about everybody and their cousin in Miami or San Diego these days is using the Google Analytics tool that comes free with a Google account. Google about two months ago announced a the new gs.js tracking code that will enable those who upgrade access to their new Analytics features and capabilities.

Index to Crawl Ratio:  A Key SEO Performance Indicator